IBM AI – Benderson Media

Ferrari and IBM Are Building F1 Superfans Using AI

Ferrari and IBM are deploying AI to build personalized fan experiences at scale. IBM's watsonx platform is turning casual F1 viewers into lifelong Ferrari loyalists. This is the smartest fan engagement strategy in sports

May 24, 20266 min read

Crypto

Ferrari Uses IBM AI to Build F1 Superfans Worth Millions

Ferrari partnered with IBM's watsonx AI to identify which of its millions of fans will actually buy a $300,000 car. With crypto payments already in place and fan tokens generating $200 million in trading

May 23, 20267 min read

Ferrari and IBM Are Building F1 Superfans Using AI

Ferrari Uses IBM AI to Build F1 Superfans Worth Millions

Sharper than your feed.